The goal is to have a chatbot on the site that can handle some FAQ’s and possibly capture some emails etc. there are evidently 2 ways to go with the chatbot. AI driven but I think that is a bit risky as it may start making shit up. The other way is to give it a “flow” or a tree to answer specific questions. We are going to look to capture information in all of these sections but that will be handled differently based on which program we choose to use:
- Insurance: I’ve set up a Jotform so that when people click on “check my benefits” it will send them to that form, they fill it out, we get notified of the completed form and then run the verification. Once that is done we contact them and let them know about benefits.
- Condition Based Inquiry: “does acu work for XYZ” There are 10 conditions that have answers and then give a CTA to contact patient coordinator to set up consultation. I’m hoping that the program we use will be able to handle this type of simple form capture instead of using Jotfom.
- Same thing for “how many sessions”, use the program to handle this form capture.
🧠 PA-OM Chatbot — Finalized Flows
🔷 1. Insurance Questions (General)
Trigger phrases:
“Do you take insurance?” | “Will my insurance cover this?” | “Insurance and payment”
Flow:
“We work with all insurances as an out-of-network provider and can even do a complimentary insurance verification. Want help checking your benefits?”
[Yes, check my benefits] | [Just have a quick question]
If they click “Yes, check my benefits”
→ Link to Insurance Verification Jotform
If they click “Just have a quick question”
“Totally understandable! Many plans offer reimbursement for out-of-network acupuncture, but every policy is different. We recommend submitting your insurance info so we can verify exactly what your plan covers.”
[Request Benefits Check] | [No thanks, I’m just browsing]
If they keep asking:
“If you still have questions, the best next step is to speak directly with our Patient Coordinator — they can give you accurate, personalized help.”
📞 (609) 924-9500
📧 info@pa-om.com
🔷 2. Medicare Questions (Separate Branch)
Trigger phrases:
“Do you take Medicare?” | “Is acupuncture covered by Medicare?”
Flow:
“Medicare only covers acupuncture for specific conditions, and coverage can depend on your supplemental insurance.
We’re happy to look into it for you or connect you with our Patient Coordinator if you’d prefer to talk to someone directly.”
[Check My Benefits] | [Contact Our Team]
- Check My Benefits → Jotform
- Contact Our Team →
“You can reach our Patient Coordinator at (609) 924-9500 or email info@pa-om.com.”
🔷 3. Condition-Based Inquiries: “Does acupuncture help with…”
Trigger: User asks about a specific condition (via keyword)
Bot matches the keyword and replies with:
(Each one ends with the same connection CTA)
- Pain (Back, Knee, Neck, etc.)
“At Princeton Acupuncture & Oriental Medicine, we specialize in treating pain syndromes and have a 90% success rate with most conditions. Whether it’s chronic or acute, Electro-Acupuncture is a powerful tool to reduce pain, inflammation, and promote long-term healing.”
Can I connect you with our patient coordinator to get that set up?
[Yes, connect me]
- Migraines / Headaches
“We see excellent results treating migraines and headaches at Princeton Acupuncture & Oriental Medicine. Electro-Acupuncture helps calm overactive pain pathways, reduce tension, and rebalance brain chemistry — without the side effects of medication.”
Can I connect you with our patient coordinator to get that set up?
[Yes, connect me]
- Hormonal Imbalance / Women’s Health
“We regularly help patients with hormone-related conditions like menopause, PCOS, and thyroid imbalance. Our approach works to regulate the entire endocrine system by restoring balance at the neuro-hormonal level.”
Can I connect you with our patient coordinator to get that set up?
[Yes, connect me]
- Anxiety / Stress / PTSD / Depression
“At Princeton Acupuncture & Oriental Medicine, we treat anxiety, depression, and other emotional imbalances by calming the nervous system and improving neurotransmitter regulation. Most patients report feeling more grounded, emotionally balanced, and resilient — often within just a few treatments.”
Can I connect you with our patient coordinator to get that set up?
[Yes, connect me]
- Sleep / Fatigue
“Sleep and energy issues are often linked to adrenal dysregulation and nervous system imbalance. Our treatments help reset circadian rhythms, support adrenal recovery, and improve energy naturally.”
Can I connect you with our patient coordinator to get that set up?
[Yes, connect me]
- Digestive Issues (IBS, Reflux, etc.)
“We specialize in treating digestive complaints like IBS, reflux, and bloating. Electro-Acupuncture helps regulate gut function by regulating the vagus nerve and reducing gut inflammation.”
Can I connect you with our patient coordinator to get that set up?
[Yes, connect me]
- Autoimmune Conditions
“We often work with autoimmune conditions by helping to regulate immune response, reduce systemic inflammation, and improve overall function. Many of our patients experience fewer flares and more consistent energy.”
Can I connect you with our patient coordinator to get that set up?
[Yes, connect me]
- Injury Recovery / Post-Surgical
“Whether you’re recovering from injury or surgery, we can help accelerate healing and reduce inflammation. Electro-Acupuncture improves circulation, speeds tissue repair, and supports the body’s natural healing response.”
Can I connect you with our patient coordinator to get that set up?
[Yes, connect me]
- Fertility / IVF Support
“Our treatments support fertility by regulating hormones, improving uterine blood flow, and reducing stress. We work with individuals and couples at all stages of their fertility journey — including those undergoing IVF.”
Can I connect you with our patient coordinator to get that set up?
[Yes, connect me]
- Neurological Conditions (Nerve pain, MS, etc.)
“At Princeton Acupuncture & Oriental Medicine, we use Electro-Acupuncture to support nerve health, reduce pain signals, and aid in nerve regeneration. This approach is effective in treating neuropathy, nerve injury, and more.”
Can I connect you with our patient coordinator to get that set up?
[Yes, connect me]
❗️ If user says “No” to connecting:
“No problem at all! If you have more questions, feel free to ask — I’m here to help however I can.
If you change your mind later, you can always reach out to our office at (609) 924-9500 or email info@pa-om.com.”
Would you like to browse our FAQ or see the full list of conditions we treat?
View FAQs | Conditions We Treat
🌀 Fallback (If no matching condition found):
“That’s a great question — but honestly, I’m not totally sure how our practitioner would approach that specific condition.
What I can tell you is that we have a 90% success rate with most conditions we treat here at Princeton Acupuncture & Oriental Medicine.
Can I connect you with our patient coordinator to get that set up?
[Yes, connect me]
🔷 4. How Many Sessions Will I Need?
Trigger phrases:
“How many sessions will I need?” | “How long does treatment take?”
Bot Response:
“That’s a great question — and the honest answer is: it depends on your condition, how long you’ve had it, and your overall health.
Some people feel improvement after just a few sessions. Others — especially with chronic conditions — may need more time and consistency to see lasting results based on your individual needs.
The best way to know what is required is to come in for an initial consultation. From there, we’ll give you a personalized recommendation based on your individual needs.
Can I connect you with our patient coordinator to get that set up?
[Yes, connect me]
Whenever you’re ready, I can:
- Help map the entire conversation flow visually
- Format your FAQs and condition branches for the tool you choose
- Draft any additional logic, buttons, or scripts needed